The countdown to the 2024 Paris Olympics has begun, ushering in a transformative phase for the hospitality and travel sectors in Paris and across France.

This event is expected to be a significant revenue generator, emphasizing the criticality of strategic preparation for hoteliers, destination management organizations, and travel players.

To help hoteliers manage the challenges and opportunities associated with events of this magnitude, we compiled a set of strategies and best practices. We looked at the evolution of room pricing up to one year before the event and its impact on demand and occupancy. We also integrated key findings from our own data. Our extensive analysis of more than 892k reviews from Brazil includes key findings on the fluctuations recorded by indicators such as Performance Score, Response Rate, and Sentiments before, during, and after the 2016 Rio Olympics, the last edition with a public audience before COVID-19.

This guide will provide you with additional insights into managing customer expectations and experiences while minimizing any negative impact on quality and online reputation during periods of high demand.